Identyfikacja kluczowych wartosci jako istotny element konkurowania firm rodzinnych

Abstract
The managers of the company the most often base their decisions on unidentified and intuitional values. But the increase in the awareness in this range can cause rational benefits. Other people’s expectations are directed to the idea that company’s values should remain the unalterable element which describes its identity. It is incredibly important to characterise in the correct way these values that create the centre of a family company and set its frames of work. Companies which guarantee the continuity of values have chances not only for increase its competitive potential, but at the same time for effective succession.
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