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Displaying 1 - 5 of 470 records
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    Wizerunek Polski w światowej infosferze. Stan obecny i postulaty
    (Fundacja "Otaczaj Blaskiem", 2023-10-01) Krasnodębski, Zdzisław; Lewicki, Greg Grzegorz; Samojedny, Małgorzata; Uniwersytet Zielonogórski; Akademia Sztuki Wojennej; Akademia Ignatianum
    An authorized transcript of the debate concerning Poland’s image in the global infosphere Małgorzata Samojedny and Grzegorz Lewicki emphasized the importance of a positive perception of Poland for an effective conduct of foreign policy. Both speakers point to a tangible change Poland’s image in th global infosphere has undergone after the outbreak of war in Ukraine. With regard to the information policy, Grzegorz Lewicki thinks its conduct and management should be prudent and judicious, while the content should suit the tastes, skills and expertise of the audience. Małgorzata Samojedny has argued that Three Seas Initiative project is a way to boost Poland’s perception abroad. Zdzisław Krasnodębski, on the other hand, sees the essence of creating a positive image of a given community in its compliance with certain objective characteristics. When it however comes to a group perception, a dilemma which individual behavior should be taken as representative of the whole group comes to the fore. In his opinion, there exists a number of narratives, persistent and negative, detrimental to Poles, which could be attributed not so much to ignorance, but rather to conflicting interests.
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    Hymn globalnego populizmu czy ostrzeżenie przed groźbą totalitaryzacji? Przypadek „Rich Men North of Richmond” Olivera Anthony’ego
    (Fundacja "Otaczaj Blaskiem", 2023-10-01) Brzechczyn, Krzysztof; Adam Mickiewicz University
    The author interprets "Rich Men North of Richmond" by Oliver Anthony from the, common in the US, populist way of thinking, whereby it is crucial to juxta pose the candor and straightforwardness of simple people with the corruption of the elites. This, in turn, gives rise to wariness of experts and, in a long run, a kind of anti-intellectualism. In addition, the populist world view does not bring clear enough distinctions between various types of social rule, hoisting wealth to the position of its only attribute. These themes, mixed with some religious under tones, can be found in the work under discussion.
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    The Influence of Artificial Intelligence on Business
    (Uniwersytet Warmińsko-Mazurski w Olsztynie, Filia w Ełku, 2023-11) Pietrzyk-Kowalec, Paulina; Całek, Kamil Krzysztof; Mrozek, Jacek Janusz
    Artificial Intelligence (AI) has emerged as a transformative technology with the potential to revolutionize various indus-tries, including business. This article aims to provide a com-prehensive examination of the influence of AI on different aspects of business operations, ranging from decision-making processes and customer interactions to supply chain man-agement and workforce optimization. By analyzing the bene-fits, challenges, and future implications of AI in business, we can gain a better understanding of the transformative poten-tial of this technology and its impact on various industries.
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    The Influence of Artificial Intelligence on Online Marketing
    (Uniwersytet Warmińsko-Mazurski w Olsztynie, Filia w Ełku, 2023-11) Pietrzyk-Kowalec, Paulina; Całek, Kamil Krzysztof; Mrozek, Jacek Janusz
    The Impact of Artificial Intelligence on Online Marketing Paulina Pietrzyk-Kowalec, Kamil Całek Tekst 1  Abstract— The emergence of Artificial Intelligence (AI) has led to transformative changes in the realm of online mar-keting. This scientific article explores the profound impact of AI on various aspects of online marketing strategies. The integration of AI technologies has revolutionized customer engagement through personalized experiences, enabling busi-nesses to deliver tailored content and advertisements to indi-vidual users. AI-driven algorithms have further empowered marketers to examine big data efficiently, gaining valuable insights into consumer behaviour and preferences, thus in-forming targeted campaigns and optimized marketing budg-ets. Additionally, AI-powered chatbots and virtual assistants have redefined customer service, providing instant support and personalized recommendations, leading to increased customer satisfaction and loyalty. However, this paper also examines the ethical considerations associated with AI im-plementation, such as data privacy concerns and algorithmic biases. Through real-world case studies, the article showcases the practical benefits of AI adoption in online marketing, while underscoring the importance of responsible AI practices to maintain consumer trust and ensure long-term success in the evolving digital landscape. Keywords—Artificial Intelligence, Online Marketing, Impact, Customer Engagement, Personalization, Data Analytics.
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    Neo-imperium powraca. Uwagi o cywilizacji rosyjskiej
    (Fundacja "Otaczaj Blaskiem", 2023-03-21) Piekarski, Romuald; Uniwersytet Gdański
    Autor - odwołując się do myśli Feliksa Konecznego, Samuela Huntingtona i Andrzeja Nowaka - analizuje cywilizacyjną odrębność Rosji oraz jej tradycje despotyzmu i imperializmu. Według autora, agresja Rosji na Ukrainę jest kolejnym przejawem rosyjskiego imperializmu