The Impact of the Digital World on Management and Marketing
Loading...
The Impact of the Digital World.pdf (23.65 MB)
Date
2016-10-01
Journal Title
Journal ISSN
Volume Title
Publisher
Poltext
Abstract
The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.
Description
Keywords
Citation
Mazurek, G. i Tkaczyk, J. (red.), The Impact of the Digital World on Management and Marketing