The value for the customer in the perspective of sustainability concept. The case of Polish brands of mineral water
Loading...
Komanda_kijów.pdf (313.77 KB)
Authors
Date
2015
Journal Title
Journal ISSN
Volume Title
Publisher
Міністерство освіти і науки України, Національний університет харчових технологій
Using this material is possible in accordance with the relevant provisions of fair use or other exceptions provided by law. Other use requires the consent of the holder.
Abstract
In contemporary literature in the field of management science the issue, which is perceived as important, is to think about innovation. This innovation is often considered as a key challenge for the value offered to the customer (as determined by the adopted business model). Thus conceived innovation is in turn associated very often with the concept of sustainability of the business. This paper presents the results of analysis run for sustainability aspects in websites contents of Polish mineral water brands.