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Welcome to OPEN - the Repository of Open Scientific Publications, run by the Interdisciplinary Centre for Mathematical and Computational Modelling, University of Warsaw, previously operating as the CeON Repository. The Repository enables Polish researchers from all fields to openly share their articles, books, conference materials, reports, doctoral theses, and other scientific texts.

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Normatywne ograniczenia reklamy produktów leczniczych kierowanej do publicznej wiadomości
(Towarzystwo Doktorantów UJ, 2016) Walczak, Michał; Uniwersytet Jagielloński
The aim of this study is to analyse legal regulations concerning medicinal products’ advertising targeted at the public. The paper presents the origins and development of the Polish legislation in this respect, taking into account the impact of the EU (Community) law on the national standards in this area. There have been discussed the current legal solutions concerning medicinal products’ advertising in the Polish law, defining the key concepts for the topical problems and paying attention to the basic forms of medicinal products’ advertising (advertising targeted at the general public and advertising targeted at professional entities) and resulting legal consequences for the marketing business. A detailed analysis has involved normative limitations of medicinal products’ advert- ising targeted at the general public. In the analysis, there has been performed an exegesis of the Polish and EU regulations in this area with reference to the doctrine, judicial decisions and decisions of the Main Pharmaceutical Inspector.

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Publisher: Towarzystwo Doktorantów UJ Subject: społeczeństwo License: Uznanie autorstwa-Użycie niekomercyjne 3.0 Polska Start date: 2016 End date: 2017 Affiliation: Uniwersytet Jagielloński
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