Gender differences regarding participation form in the arts receiving process. Consequences for aesthetic situation management
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Szostak M. 2023 - Gender differencies JCMI doi 10.2478_ijcm-2022-0010.pdf (1.12 MB)
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Date
2023-03
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De Gruyter Poland
Abstract
Purpose. The digitalisation of the aesthetic experience may be considered in the context of growth or loss of the potential of artistry and creativity regarding the form of participation in arts. Because of gender differences in perception qualities (based on behavioural economics, cultural or feminist factors), this paper aims to evaluate the influence of the participation form (in-real or digital) in the aesthetic situation by gender-differentiated receivers on artistry and creativity change. Design/methodology/approach. The quality of participation by men and women in five arts types (musical, performing, literary, audio-visual, visual) was assessed using the same ten criteria. Qualitative data analysis based on an international sample from 38 countries (n = 221). Findings. Therefore, it can be said that the form of participation in arts determines the level of participation quality in the aesthetic situation by male and female receivers differently. Furthermore, there are significant gender differences between participation in particular types of arts and gender differences between particular forms of participation in particular types of arts. However, this paper does not show the reasons for these differences, which can be drawn after comparative qualitative research. Practical implications. The results of this research should gain the interest of: 1) Art creators looking for the optimal way of distributing artworks among gender-differentiated receivers; 2) Art managers and marketers for deeper understanding of gender-differentiated art receivers’ perspectives and their preferences about participation in arts in-real or digitally; 3) Art receivers to compare their opinion about the ways of participation in arts with the preferences of gender-differentiated art receivers. Originality/value. It is the first research assessing the quality change in the receiving process of the aesthetic situation regarding the form of participation in art types.
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Szostak, M. (2023) ‘Gender differences regarding participation form in the arts receiving process. Consequences for aesthetic situation management’, International Journal of Contemporary Management, 59(1), pp. 26–56. doi: 10.2478/ijcm-2022-0010.