PR and Marketing of Social Policy Institutions in Poland

dc.contributor.author	Szyszka, Michal
dc.date.accessioned	2016-11-21T08:37:37Z
dc.date.available	2016-11-21T08:37:37Z
dc.date.issued	2015
dc.description.abstract	The paper presents the problems of presence of social policy institutions in media messages (Internet, television, radio, press) as well as the use of media and new media (including electronic communication) in order to support activities in this area. Communication de icits and barriers occurring in modern Polish public institutions are discussed and compared with the possibilities of applying marketing and PR tools. The text also presents the concept of holistic joining of the activities in the social space with those in the media space, the latter including marketing and PR, in order to support and reinforce the functioning of social policy institutions.	en
dc.description.eperson	Michał Szyszka
dc.identifier.isbn	978-80-8105-779-3
dc.identifier.issn	1339-5726
dc.identifier.uri	https://open.icm.edu.pl/handle/123456789/10747
dc.publisher	Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava	pl_PL
dc.rights	Uznanie autorstwa-Na tych samych warunkach 3.0 Polska
dc.rights.uri	http://creativecommons.org/licenses/by-sa/3.0/pl/
dc.subject	media communication in social policy	en
dc.subject	public relations of social policy	en
dc.subject	social integration	en
dc.subject	welfare institutions in media	en
dc.title	PR and Marketing of Social Policy Institutions in Poland	en
dc.type	bookPart	pl_PL

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