Customer Lifetime Value Management and Firm Performance. Empirical Evidence from Polish Insurance Market

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dc.contributor.authorTomczyk, Przemysław
dc.contributor.organizationKozminski Universitypl_PL
dc.date.accessioned2015-12-16T13:59:07Z
dc.date.available2015-12-16T13:59:07Z
dc.date.issued2014
dc.description.abstractThe purpose of this article is to identify the relationship of customer lifetime value management and firm performance by empirical verification of a conceptual model. In the presence of the increasing level of competition in many industries, it is important to build long-term relationships with customers. Customer lifetime value management is the composition of marketing activities, that can be useful to build these kind of relationships through the prism of customer lifetime value. The thesis about the effectiveness of customer lifetime value management in the field of customer knowledge creation has been verified positively by the results of the study.The study was conducted from August till September 2012 and was attended by 1.245 micro-enterprises operating on financial advisers market in Poland (here: insurance agents).pl_PL
dc.description.epersonPrzemysław Tomczyk
dc.identifier.citationTomczyk P., Customer Lifetime Value Management and Firm Performance. Empirical Evidence from Polish Insurance Market, paper accepted at 5th EMAC Regional Conference Proceedings, Katowice, Poland, 24-26 September 2014pl_PL
dc.identifier.urihttps://open.icm.edu.pl/handle/123456789/8275
dc.language.isoenpl_PL
dc.rightsDozwolony użytek
dc.subjectPolandpl_PL
dc.subjectinsurancepl_PL
dc.subjectfirm performancepl_PL
dc.subjectcustomer valuepl_PL
dc.titleCustomer Lifetime Value Management and Firm Performance. Empirical Evidence from Polish Insurance Marketpl_PL
dc.typeconferencePaperpl_PL
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