VR as an interface between art and technology : enhancing user experience and emotional engagement in a virtual gallery
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2025Final-Communicationinvirtualrealityenhancingusere2025-07-1019_23_15-2-19.pdf (580.67 KB)
0000-0002-1306-7832 Date
2025
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IntechOpen
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Abstract In recent years, virtual reality and connected technologies such as augmented and mixed realities, have also enjoyed considerable popularity in architecture and culture. For example, design offices or furniture stores offer their clients the opportunity to walk around a virtual apartment, which is a visualisation of the project for approval and in which the consumer can check how a given arrangement or piece of furniture may look in reality, and not just on paper. However, when it comes to culture, here, we are also dealing with virtual walks, but in this case in art galleries or museums. Visitors can view an exhibition without having to visit a museum in another country, and they can interact with art by touching or viewing objects or paintings from very close, without damaging cultural assets. The chapter introduces to virtual art gallery project aimed to explore capabilities of human perception in VR. It included a comparative analysis of user experience and visual perception using eyetracking. The images, sourced from the BITSCOPE project’s CHIST-ERA IV collection, represent different epoches and art styles. The eyetracking study focused on key areas and gaze plot sequences.
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Osińska, V., Piotrowski, D. M., Szalach, A. J., Kortas, W., Gross, T., & Casal Martinez, J. (2025). VR as an interface between art and technology : enhancing user experience and emotional engagement in a virtual gallery. W J. Thomason, M. H. Baturay, R. Jain, & F. Çelik (Red.), Metaverse, metaIntelligence and infinite worlds with AI (s. 1–18). IntechOpen. https://doi.org/10.5772/intechopen.1009807