Nation branding – case study of Turkey

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dc.contributor.authorZhumabaeva, Asel
dc.contributor.authorNurmukhan, Aigerim
dc.contributor.authorJin, Zhao
dc.contributor.authorWangmo
dc.contributor.organizationBialystok University of Technology, Faculty of Engineering Managementen
dc.date.accessioned2020-02-03T11:38:56Z
dc.date.available2020-02-03T11:38:56Z
dc.date.issued2019
dc.description.abstractThis paper is aimed to find the perception of Turkey as brand image, to discover the unique features of the country and how to preserve the national history. It is very important that country must have attractive, precise, amazing features in large and diverse global marketplace. Nation branding has been considered to be best methods for any countries to achieve sustainable development and to compete in the global market. Nation branding covers the analysis of economics, tourism, culture, and political stability of the particular country. The particular study was completely based on desk research method and accordingly the facts and figures were analyzed. The readers are presented with the tourists’ emotional and functional associations such as rich culture and traditions and the history and the monuments of Turkey that excels than rest of the world. In fact, who visits this place will have the imprint pride and satisfaction due to its extraordinary and the living history, monuments and the warm hospitality of the people of Turkey.en
dc.identifier.citationA. Zhumabaeva, A. Nurmukhan, Z. Jin, Wangmo, Nation branding – case study of Turkey, Akademia Zarządzania 2019, 3(2), s. 124-135en
dc.identifier.issn2544-512X
dc.identifier.urihttps://open.icm.edu.pl/handle/123456789/17893
dc.language.isoen
dc.publisherWydział Inżynierii Zarządzania Politechniki Białostockiejen
dc.rightsDozwolony użytek*
dc.subjectnation brandingen
dc.subjectbrand Turkeyen
dc.subjecttourismen
dc.subjectimagesen
dc.subjectculturesen
dc.titleNation branding – case study of Turkeyen
dc.typearticleen
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