Use of Customer Satisfaction Index on the example of office rental services
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Use_of_Customer_Satisfaction_Index_on_the_example_of_office_rental_services.pdf (159.03 KB)
Authors
Date
2013
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Economic and Wood Industry Management, Poznań University of Life Sciences
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Abstract
Along with the development of following marketing concepts, companies operating both locally and globally, have begun to focus more on clients itself and on their needs. The use of Customer Satisfaction Index allows to specify customers needs and how satisfied they are with provided services or purchased products. Author presents in the article the concept of CSI and shows the practical application of it using an example of office space services provided by one of Polish technology parks.