Educating Cancer on TikTok: Expanding Online Self-Disclosure of Cancer Patients

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dc.contributor.authorPluta, Magdalena
dc.contributor.authorSiuda, Piotr
dc.contributor.organizationFaculty of Cultural Studies, Kazimierz Wielki University, Poland
dc.date.accessioned2024-08-26T14:44:17Z
dc.date.available2024-08-26T14:44:17Z
dc.date.issued2024
dc.description.abstractThe article uses the concept of online self-disclosure and examines whether TikTok videos reveal information similar to what is reported in existing research on social media within this field. In addition, the study aims to identify the creators’ motivations and the meanings they attribute to disclosing cancer and asks whether this disclosure challenges or supports the concept of a positive culture defined within the online self-disclosure framework. While similar research typically focuses on posts and is thus limited, this study combines conventional content analysis of 862 videos with in-depth interviews, offering a more nuanced understanding of the users’ lived experience. The findings highlight that TikTok is a platform for negative (e.g., fears, anxiety) and positive self-disclosure (e.g., joyful life events, self-acceptance). What is crucial, though, is that users feel exceedingly competent in educating others. The research debunks positive culture as an overly general category and undermines the traditional understanding of online self-disclosure. It reveals that seeking support is less important for patients than informing and warning others. By focusing on the educational meanings attributed to self-disclosure, this study enriches the body of research on cancer-related content shared on TikTok, including studies on low-quality cancer-related information.en_US
dc.description.sponsorshipDofinansowano ze środków Ministra Nauki w ramach Programu „Regionalna inicjatywa doskonałości”.
dc.identifier.citationPluta, M., & Siuda, P. (2024). Educating Cancer on TikTok: Expanding Online Self-Disclosure of Cancer Patients. Social Media + Society, 10(3). https://doi.org/10.1177/20563051241274673
dc.identifier.doi10.1177/20563051241274673
dc.identifier.issn2056-3051
dc.identifier.urihttps://open.icm.edu.pl/handle/123456789/24762
dc.language.isoen_US
dc.publisherSAGE Publications Ltd.
dc.rightsUznanie autorstwa-Użycie niekomercyjne 4.0 Międzynarodoween
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/
dc.sourceSocial Media + Society
dc.subjectself-disclosureen_US
dc.subjectTikToken_US
dc.subjectcanceren_US
dc.subjectsocial mediaen_US
dc.subjectpositive cultureen_US
dc.subjectInterneten_US
dc.titleEducating Cancer on TikTok: Expanding Online Self-Disclosure of Cancer Patientsen
dc.typearticle
dc.type.versionpublishedVersion
person.identifier.orcidPluta, Magdalena [0000-0003-0821-062X]
person.identifier.orcidSiuda, Piotr [0000-0002-1644-5915]
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