Factors Determining the Competitiveness of Entities on Global Market
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FACTORS DETERMINING THE COMPETITIVENESS OF ENTITIES ON GLOBAL MARKET.pdf (805.47 KB)
Authors
Date
2011
Journal Title
Journal ISSN
Volume Title
Publisher
Politechnika Łódzka
Abstract
Analyzing the aspect of competitiveness, the approach to it may be bi-polar. On the one hand, the object of interest is the competitiveness of entities in the meaning of enterprises. This is grasped in a more microeconomic way. On the other hand, however, a more global approach to competitiveness is encountered, considering the competition of a country. However, a country’s competitiveness often represents the catalyst of competitive advantage of a single enterprise. Therefore, this paper will concern the competition ele-ments, both in the macro and micro sphere. A case of a global corporation’s competition will also be presented.