Factors Determining the Competitiveness of Entities on Global Market

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dc.contributor.authorŻukowska, Joanna
dc.contributor.authorPindelski, Mikołaj
dc.contributor.organizationSzkoła Główna Handlowaen
dc.date.accessioned2013-07-29T08:57:54Z
dc.date.available2013-07-29T08:57:54Z
dc.date.issued2011
dc.description.abstractAnalyzing the aspect of competitiveness, the approach to it may be bi-polar. On the one hand, the object of interest is the competitiveness of entities in the meaning of enterprises. This is grasped in a more microeconomic way. On the other hand, however, a more global approach to competitiveness is encountered, considering the competition of a country. However, a country’s competitiveness often represents the catalyst of competitive advantage of a single enterprise. Therefore, this paper will concern the competition ele-ments, both in the macro and micro sphere. A case of a global corporation’s competition will also be presented.en
dc.description.epersonJoanna Żukowska
dc.identifier.urihttps://open.icm.edu.pl/handle/123456789/2159
dc.language.isoenen
dc.publisherPolitechnika Łódzkaen
dc.rightsUznanie autorstwa 3.0 Polskapl_PL
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/pl/
dc.subjectcompetitivenessen
dc.subjectglobal marketen
dc.titleFactors Determining the Competitiveness of Entities on Global Marketen
dc.typearticleen
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