Research on Consumers’ Perceived Value of Online Garment Customisation

Simple item record

Full item record

dc.contributor.authorRuolin, Wang
dc.contributor.authorKaixuan, Liu
dc.contributor.organizationApparel & Art Design College, Xi’an Polytechnic University, Xi’an, P.R. China
dc.date.accessioned2025-05-28T13:02:30Z
dc.date.available2025-05-28T13:02:30Z
dc.date.issued2022-12-11
dc.description.abstractWith the development of the Internet, consumers began to pursue personalised services and products. However, little systematic research on consumers’ online garment customisation behavior has been conducted. Garment customization enterprises rely on consumer behaviour which is difficult to accurately judge. In order to better understand online consumers’ purchase intention of garment customization, this paper studies consumers’ perceived value. Through literature reading, group discussion and other methods, this paper constructed a theoretical model of eight measurement dimensions, and conducted factor analysis on the 321 questionnaires collected. Five key dimensions were obtained: the website comprehensive function, personalised service, product quality, emotional demand and social value. To test the comprehensive attitude of consumers to the results of this model, a fuzzy comprehensive evaluation was carried out. The results show that consumers have a high degree of recognition of the research results and acceptance of the research model, among which the recognition of product quality and website comprehensive function are the highest.en
dc.description.sponsorshipThe work was financially supported by The National Natural Science Foundation of China, China (No. 61806161), China National Endowment for the Arts, China (No. 2018-A-05-(263)-0928), Social Science Fund Project of Shaanxi Province, China (No. 2018K32), Natural Science Basic Research Program of Shaanxi Province, China (No. 2019JQ-848), Innovation Ability Support Plan of Shaanxi Province-Young Science and Technology Star Project, China (No. 2020KJXX-083), Science and Technology Guidance Project of China Textile Industry Federation, China (No. 2019049) and The Youth Innovation Team of Shaanxi Universities, China (No. 21JP048).
dc.identifier.citationRuolin, Wang, and Liu Kaixuan. "Research on Consumers’ Perceived Value of Online Garment Customisation" Fibres & Textiles in Eastern Europe, vol. 30, no. 4, Sciendo, 2022, pp. 1-8. https://doi.org/10.2478/ftee-2022-0032
dc.identifier.doi10.2478/ftee-2022-0032
dc.identifier.issn1230-3666
dc.identifier.issn2300-7354
dc.identifier.urihttps://open.icm.edu.pl/handle/123456789/25905
dc.language.isoen
dc.publisherSciendo
dc.relation.ispartofseries30; 4
dc.rightsUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Unporteden
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/
dc.sourceFibres & Textiles in Eastern Europe
dc.subjectonline garment customisationen
dc.subjectperceived value dimensionen
dc.subjectconsumer perceived valueen
dc.subjectfuzzy comprehensive evaluationen
dc.titleResearch on Consumers’ Perceived Value of Online Garment Customisationen
dc.typearticle
dc.type.versionpublishedVersion
person.identifier.orcidRuolin, Wang [0000-0003-4801-4105]
person.identifier.orcidKaixuan, Liu [0000-0003-4105-8324]
Files for this record
Original bundle
Now showing 1 - 1 of 1
Name: Research-on-Consumers-Perceived-Value-of-Online-Garment-Customisation.pdf
Size: 467.46 KB
Format: Adobe Portable Document Format
Description:
Download
License files
Name: license_rdf
Size: 899 B
Format: RDF serialized in XML
Description:
Download
Belongs to collection
Artykuły / Articles