Incentives encouraging prosumers to knowledge sharing – framework based on Polish study

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dc.contributor.authorZiemba, Ewa
dc.contributor.authorEisenbardt, Monika
dc.contributor.organizationUniversity of Economics in Katowiceen
dc.date.accessioned2021-02-01T15:50:06Z
dc.date.available2021-02-01T15:50:06Z
dc.date.issued2016
dc.description.abstractProsumers’ knowledge is increasingly becoming an integral and important element in business strategy. A major challenge for enterprises involves motivating prosumers to share their knowledge.This problemis addressed by incentives linked to the knowledge sharing activities of prosumers. The purpose of thispaper is to investigate which incentives could encourage prosumers to knowledge sharing with enterprises. Based on a survey producing data from 783 Polish prosumers, this study demonstrates whichincentives encourage them to share knowledge. The results indicate that prosumers are willing to share knowledge, but only under the condition of obtaining certain benefits, rewards or fulfilling other personal goals in return. The proposed framework of incentives encouraging prosumers to share knowledge includes tangible and intangible incentives. The named intangible incentives are categorized intoactivity, social, tool-and promotion-related incentives. Tangible and activity incentives mainly encourage prosumers to knowledge sharing. Prosumers award slightly fewer points to social incentives. Meanwhile,tool-and promotion-related incentives have the lowest impact on prosumers’ knowledge sharing. Moreover,there are significant relationships between prosumers’ gender and all types of incentives; between generations and tangible incentives; as well as between educational background and tangible, activity, social, and tool-related incentives.en
dc.identifier.citationZiemba, Ewa & Eisenbardt, Monika. (2016). Incentives encouraging prosumers to knowledge sharing – framework based on Polish study. The Online Journal of Applied Knowledge Management. 4. 2. 146-166.en
dc.identifier.issn2325-4688
dc.identifier.urihttps://open.icm.edu.pl/handle/123456789/19535
dc.language.isoen
dc.publisherInternational Institute for Applied Knowledge Managementen
dc.rightsUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/pl/*
dc.subjectprosumeren
dc.subjectprosumptionen
dc.subjectenterpriseen
dc.subjectknowledge sharingen
dc.subjectincentivesen
dc.subjectwillingnessen
dc.titleIncentives encouraging prosumers to knowledge sharing – framework based on Polish studyen
dc.typearticleen
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