The Influence of Artificial Intelligence on Online Marketing

Pietrzyk-Kowalec, Paulina; Całek, Kamil Krzysztof

The Influence of Artificial Intelligence on Online Marketing

dc.contributor.author	Pietrzyk-Kowalec, Paulina
dc.contributor.author	Całek, Kamil Krzysztof
dc.contributor.editor	Mrozek, Jacek Janusz
dc.date.accessioned	2024-04-18T13:51:27Z
dc.date.available	2024-04-18T13:51:27Z
dc.date.issued	2023-11
dc.description.abstract	The Impact of Artificial Intelligence on Online Marketing Paulina Pietrzyk-Kowalec, Kamil Całek Tekst 1  Abstract— The emergence of Artificial Intelligence (AI) has led to transformative changes in the realm of online mar-keting. This scientific article explores the profound impact of AI on various aspects of online marketing strategies. The integration of AI technologies has revolutionized customer engagement through personalized experiences, enabling busi-nesses to deliver tailored content and advertisements to indi-vidual users. AI-driven algorithms have further empowered marketers to examine big data efficiently, gaining valuable insights into consumer behaviour and preferences, thus in-forming targeted campaigns and optimized marketing budg-ets. Additionally, AI-powered chatbots and virtual assistants have redefined customer service, providing instant support and personalized recommendations, leading to increased customer satisfaction and loyalty. However, this paper also examines the ethical considerations associated with AI im-plementation, such as data privacy concerns and algorithmic biases. Through real-world case studies, the article showcases the practical benefits of AI adoption in online marketing, while underscoring the importance of responsible AI practices to maintain consumer trust and ensure long-term success in the evolving digital landscape. Keywords—Artificial Intelligence, Online Marketing, Impact, Customer Engagement, Personalization, Data Analytics.	en
dc.identifier.citation	The Influence of Artificial Intelligence on Online Marketing by K.Całek and Paulina Pietrzyk-Kowalec	en
dc.identifier.issn	978-83-66760-27-1
dc.identifier.uri	https://open.icm.edu.pl/handle/123456789/24187
dc.language.iso	en
dc.publisher	Uniwersytet Warmińsko-Mazurski w Olsztynie, Filia w Ełku	en
dc.rights	Uznanie autorstwa-Użycie niekomercyjne-Na tych samych warunkach 3.0 Polska	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-sa/3.0/pl/	*
dc.subject	AI	en
dc.subject	marketing	en
dc.subject	data analytics	en
dc.title	The Influence of Artificial Intelligence on Online Marketing	en
dc.type	article	en
dc.type	other	en