Conjoint measurement w analizie danych marketingowych

dc.contributor.author	Walesiak, Marek
dc.contributor.organization	Uniwersytet Ekonomiczny we Wrocławiu	pl
dc.date.accessioned	2013-07-07T20:17:38Z
dc.date.available	2013-07-07T20:17:38Z
dc.date.issued	1997
dc.description.abstract	The paper presents methodological aspects of conjoint measurement and applications or the method in marketing data analysis. In the final part of the paper a numerical example or metric conjoint analysis is discussed. We consider a situation in which a manufacturer or steel-belted replacement tires is interested in measuring consumers' trade-offs among the four attributes.	en
dc.description.eperson	Marek Walesiak
dc.identifier.issn	0324-8445
dc.identifier.uri	https://open.icm.edu.pl/handle/123456789/2032
dc.language.iso	pl	pl
dc.publisher	Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu	pl
dc.rights	Dozwolony użytek
dc.subject	analiza danych	pl
dc.subject	badania marketingowe	pl
dc.subject	conjoint analysis	en
dc.title	Conjoint measurement w analizie danych marketingowych	pl
dc.title.alternative	Conjoint Measurement in Marketing Data Analysis	en
dc.type	article	pl

Now showing 1 - 1 of 1

Name:	1997_Walesiak_Informatyka_i_Ekonometria_PN_AE_744.pdf
Size:	859.97 KB
Format:	Adobe Portable Document Format
Description:

Download

Name:	license.txt
Size:	234 B
Format:	Item-specific license agreed upon to submission
Description:

Download