CRM Concept as Patients’ Relations Management in Dentistry
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Date
2013
Journal Title
Journal ISSN
Volume Title
Publisher
Savaş Kitap ve Yayınevi
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Abstract
Companies are trying to meet customers’ needs, their desires, habits , they tend to increase the satisfaction of their services and goods. Customer Relationship Management ( CRM ) systems appear to be necessary. The chapter shows that CRM allows to know patients and adapt services to their expectations and individual needs, which will result in a competitive advantage.