Activities for the benefit of people with disability in the media space

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dc.contributor.authorSzyszka, Michał
dc.contributor.organizationJanusz Korczak Pedagogical Universitypl_PL
dc.date.accessioned2017-01-03T08:48:35Z
dc.date.available2017-01-03T08:48:35Z
dc.date.issued2013
dc.description.abstractSocial and information campaigns play a very important role in attitude and opinion shaping. They allow for constructive use of media and public space for the activities dedicated to social inclusion, aid and support of various aspects of participation. It is worth to notice that at present the tendencies to “occupy” the public space by commercial broadcasters and advertising give way to the protection of this space. The activities from the field of social marketing and public information oriented on promoting the right opinions and attitudes such as tolerance, helping others are not only entitled to be present in public spaces but even hold the privilegded status there.pl_PL
dc.description.epersonMichał Szyszka
dc.identifier.citationSZYSZKA, Michał. 2013. Activities for the benefit of people with disability in the media space. In: Axiómy postmoderného sveta ako edukačná realita súčasnosti. [The axioms postmodern´s world as the educational reality this time]. Brno: 2013, pp. 143-153.pl_PL
dc.identifier.isbn978-80-87182-38-3
dc.identifier.urihttps://open.icm.edu.pl/handle/123456789/11082
dc.publisherInstitut mezioborových studií, Brnopl_PL
dc.rightsUznanie autorstwa 3.0 Polska
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/pl/
dc.subjectpeople with disabilities public imagepl_PL
dc.subjectsocial and informational compaigns for disabilitiespl_PL
dc.subjectsocial marketing for disabilitiespl_PL
dc.titleActivities for the benefit of people with disability in the media spacepl_PL
dc.typebookPartpl_PL
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