New forms of library marketing based on example of word of mouth marketing. The experience of Polish libraries
Loading...
Maja Wojciechowska - New forms of library marketing.pdf (283.54 KB)
Authors
Date
2015
Journal Title
Journal ISSN
Volume Title
Publisher
ISAST
License
Abstract
The paper presents basic rules of word of mouth marketing. It describes the importance of this tool on the book market, and illustrates the possibilities offered by libraries. It discusses briefly the primary role of the sender's message, the types of messages, channels, customers, and the influence of information on the word of mouth marketing. The paper presents also the results of the research.
Description
Keywords
Citation
WOJCIECHOWSKA Maja. New forms of library marketing based on example of word of mouth marketing. The experience of Polish libraries. QQML Journal, 2015, march, s. 33-42. ISSN 2241-1925.