Factors affecting credibility of e-shops in Poland

Garnik, Igor

Factors affecting credibility of e-shops in Poland

Abstract

This paper presents main problems concerning e-commerce development in Poland and in other countries of Eastern Europe, in particular, links between a consumer’s trust and the cultural background in the region. The first results of a pilot study being a part of the author’s research project are presented in the paper. As they show, factors affecting credibility of e-shops are strictly related to usability, reliability, functionality and efficiency of the websites – the crucial issues of user interface quality models.

Description

This paper was published in: J. Vanderdonckt, E. Lai-Chong Law, E. T. Hvannberg (Eds.), 13 International COST294 Workshop on user Interface Quality Models, September 12-13, In conjunction with: Tenth IFIP TC13 International Conference on Human-Computer Interaction 12-16 September 2005, Rome, Italy INTERACT 2005