Regional segmentation base for enterprises entering foreign markets

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Authors
Sobczak, Elżbieta
Date
2005
Journal Title
Journal ISSN
Volume Title
Publisher
Faculty of Social and Economic Studies, Jan Evangelista Purkyně University
License
Creative Commons License
Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 3.0 Polska
Abstract
An objective of the hereby study focuses on the suggestion to adopt means-end chains concept for the needs of regional segmentation. Possible scopes of international market segmentation were presented, considering regional segmentation and conditions for its application. There were also characterized these attributes of regions which define their competitiveness and are at present of major importance for enterprises carrying out foreign expansion.
Description
Keywords
foreign market segmentation  regional segmentation  means-end chains concept  regions' competitiveness
Citation
Sobczak E. (2005). Regional segmentation base for enterprises entering foreign markets. W: Social and Economic Development and Regional Politics in Usti Region in Years 2000-2004 (First Election Period of Regional Executive Bodies). Proceedings of the 5th International Conference, red. Miloslav Šašek, Uniwersytet J.E. Purkynego, Usti n/Łabą 2005, s. 80-87. ISBN 80-7044-687-0
URI
https://open.icm.edu.pl/handle/123456789/19662
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