The library users’ loyalty in the context of the competition on the information service market phenomenon
Loading...
Maja Wojciechowska - The library users' loyalty.pdf (494.06 KB)
Authors
Date
2012
Journal Title
Journal ISSN
Volume Title
Publisher
Vidavnictvo L’vìvs’koї politehniki
License
Abstract
The article shows the phenomenon of loyalty among the clients (users) of libraries. Definitions of the concept and the beginnings of relation marketing’s creation are presented. The elements influencing the clients’ loyalty and the classification of clients due to the degree of their loyalty are described. In the last part of the article, results of the research concerning the loyalty of library users made by the author are presented.
Description
Keywords
Citation
Wojciechowska Maja: The library users’ loyalty in the context of the competition on the information service market phenomenon. W: Sučasnì problemi dìâl’nostì bìblìoteki v umovah ìnformacìjnogo cucpìl’stva. Materìali četvertoї mìžnarodnoї naukovo-praktičnoї konferencji. L’vìv, 25 žovtnâ 2012 r. [red.] Mìnìsterstvo osvìti ì nauki, molodì ta sportu Ukraїni Nacìonal’nij unìversitet „L’vìvs’ka polìtehnìka” Naukovo-tehnična bìblìoteka. L’vìv: Vidavnictvo L’vìvs’koї politehniki, 2012, s. 72-88. ISBN 978-617-607-333-8.