Words Mean. Words Look. Words Sell (Themselves)

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dc.contributor.authorBortliczek, Małgorzata
dc.contributor.organizationUniversity of Silesia in Katowice, Faculty of Ethnology and Educational Science in Cieszyn, Polanden
dc.date.accessioned2018-01-30T13:32:42Z
dc.date.available2018-01-30T13:32:42Z
dc.date.issued2016
dc.description.abstractAn article entitled Words Mean. Words Look. Words Sell (Themselves) focuses on three issues: dominance of the use of English loanwords over attempts to create their Polish equivalents (as a result of which a product, a process, an event, or an artefact promoted by the English-speaking culture is adopted together with its name), a trend whereby words (and titles composed of words) become images (through a choice of font, a non-standard use of lowercase and uppercase letters, or an inclusion of non-letter characters, e.g. parentheses), and ascribing to words present in micro-acts a promotional function, advertising the entire product – a text. The trends discussed in the article are not new, but it is their intensity level that is new.en
dc.identifier.citationMałgorzata Bortliczek, Words Mean. Words Look. Words Sell (Themselves), [in] International Journal of Research in E-learning, Vol. 2 (2), 2016, Editor-in-Chief Eugenia Smyrnova-Trybulska, Published by Wydawnictwo Uniwersytetu Śląskiego, Katowice 2016, ISSN 2451-2583 (print edition), ISSN 2543-6155 (Online), p. 92-103.en
dc.identifier.issn2451-2583 (print edition)
dc.identifier.issn2543-6155 (Online)
dc.identifier.urihttps://open.icm.edu.pl/handle/123456789/14369
dc.language.isoen
dc.publisherWydawnictwo Uniwersytetu Śląskiegoen
dc.rightsUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/pl/*
dc.subjectworden
dc.subjectloanworden
dc.subjectneologismen
dc.subjectcommunication macro-acten
dc.subjecttitleen
dc.titleWords Mean. Words Look. Words Sell (Themselves)en
dc.typearticleen
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