The Implicit Association Test as a measure of implicit consumer attitudes

Full item record

dc.contributor.authorMaison, Dominika
dc.contributor.authorGreenwald, Anthony G.
dc.contributor.authorBruin, Ralph
dc.contributor.organizationDepartment of Psychology, University of Warsawen
dc.contributor.organizationDepartment of Psychology, University of Washingtonen
dc.contributor.organizationMedical Data Managementen
dc.date.accessioned2013-10-12T14:02:09Z
dc.date.available2013-10-12T14:02:09Z
dc.date.issued2001
dc.description.abstractThis article reports two experiments that sought to determine if the Implicit Association Test (IAT: Greenwald, McGhee & Schwartz, 1998), a method for assessing strengths of automatic associations, can be applied to measure consumer attitudes. The first experiment compared implicit attitudes toward juices and sodas. Analysis revealed significant correlation between IAT-measured implicit attitudes and explicit measures of attitudes and explicit measures of attitudes and behavior toward these product categories. The second experiment investigated implicit attitudes of female Ss toward low calorie products and high calorie products. The IAT attitude measure correlated with dieting activity: Ss who had eating habits restricting high calorie food intake showed implicit attitudes favoring low calorie productsen
dc.description.epersonDominika Maison
dc.identifier.citationThe Implicit Association Test as a measure of implicit consumer attitudes (2001). D. Maison, A. Greenwald, R. Bruin. Polish Psychological Bulletin, 32 (1), 61-69en
dc.identifier.urihttps://open.icm.edu.pl/handle/123456789/2576
dc.language.isoenen
dc.publisherBlackhorse Publishingen
dc.rightsUznanie autorstwa 3.0 Polskapl_PL
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/pl/
dc.subjectautomatic processesen
dc.subjectimplicit attitudesen
dc.subjectconsumer attitudesen
dc.subjectIATen
dc.titleThe Implicit Association Test as a measure of implicit consumer attitudesen
dc.typearticleen
Files for this record
Original bundle
Now showing 1 - 1 of 1
Name: MaisonEtAl.PPB.final.pdf
Size: 267.7 KB
Format: Adobe Portable Document Format
Description:
License files
Name: license.txt
Size: 234 B
Format: Item-specific license agreed upon to submission
Description:
Belongs to collection