Sources of obtaining information by customers of dietary supplements in Poland

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5.2.-B.-Nowotarska-Romaniak-S.-Szczepanik-Sources-of-obtaining-information-by-customers-of-dietary-supplements-in-Poland.pdf (411.21 KB)
Authors
Nowotarska-Romaniak, Beata ORCID logo 0000-0003-3563-2596
Szczepanik, Sonia ORCID logo 0000-0002-4275-3700
Date
2023
Journal Title
Journal ISSN
Volume Title
Publisher
Wydział Inżynierii Zarządzania Politechniki Białostockiej
License
Creative Commons License
Attribution-NonCommercial-NoDerivatives 4.0 International
Abstract
The dynamic development of the dietary supplements market, as well as the progressing process of digitization of society, forced the participants of this market to look for reliable sources of information. Along with the growing interest in dietary supplements, there are growing requirements for effective marketing communication with customers already present in this market. This study aims to identify the information sources that Polish customers of dietary supplements deem most valuable. The authors based their analysis on a quantitative study of customers of dietary supplements. The study was conducted in the period from June 15 to July 30 of 2023, among participants of meetings of customers of dietary supplements and customers of pharmacies in the Silesian Voivodeship.
Description
Keywords
sources of information  dietary supplements  customers
Citation
B. Nowotarska-Romaniak, Sources of obtaining information by customers of dietary supplements in Poland, Akademia Zarządzania 2023, 7(4), s. 237-251
URI
https://open.icm.edu.pl/handle/123456789/25636
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