Customer Involvement in the Game Development Process

Thumbnail Image
JEMI_Vol11_Issue3_2015_Article3.pdf (377.35 KB)
Authors
Prystupa-Rządca, Kaja
Starostka, Justyna
Date
2015
Journal Title
Journal ISSN
Volume Title
Publisher
Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione" / Wyższa Szkoła Biznesu - National Louis Univeristy
License
Creative Commons License
Uznanie autorstwa - Użycie niekomercyjne - Na tych samych warunkach 3.0 Polska
Abstract
The creative industry is a fast developing sector of economy in many countries. Growing competition in this area has led many companies to implement strategy of users' involvement in product development in order to deliver products that are more aligned with customers’ needs. On the other hand, the attempt to align the customers’ expectations with artistic creativity may create tensions. Therefore, the aim of the research is to examine the methods of users’ involvement in product development and real impact of the users on project design. The obtained findings are based on two-year qualitative research project conducted in game development companies.
Description
Keywords
user involvement  game industry  new product development
Citation
Prystupa-Rządca, K., Starostka, J., Customer Involvement in the Game Development Process. Journal of Entrepreneurship, Management and Innovation (JEMI), 2015, vol. 11, nr 3 : Entrepreneurship and Innovations : Novel Research Approaches. Ed. by K. Klincewicz, A. Ujwary-Gil, s. 43-66
URI
https://open.icm.edu.pl/handle/123456789/14146
Related research dataset
Belongs to collection
Artykuły / Articles