Customer Analysis And Firm Performance: Empirical Evidence From The Polish Insurance Market

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dc.contributor.authorZaborek, Piotr
dc.contributor.authorTomczyk, Przemysław
dc.contributor.authorDoligalski, Tymoteusz
dc.contributor.organizationWarsaw School of Economicspl_PL
dc.contributor.organizationKozminski Universitypl_PL
dc.contributor.organizationWarsaw School of Economicspl_PL
dc.date.accessioned2015-12-16T13:55:48Z
dc.date.available2015-12-16T13:55:48Z
dc.date.issued2015
dc.description.abstractThe paper outlines the outcomes of an empirical investigation of the links between involvement of insurance firms in customer analysis and their financial erformance. The data were collected through a CAWI survey of independent insurance agents in Poland (n=590).Statistical methods included exploratory factor analysis and structural equation modeling. In keeping with the customer lifetime value model and loyalty management theory the concept of customer analysis was operationalized as a second-order reflective construct, expressed through five first order subconstructs. Financial performance was measured with an index of five self-reported metrics. The findings lent support to the hypothesis of a positive association between engaging in customer analysis and financial performance.pl_PL
dc.description.epersonPrzemysław Tomczyk
dc.identifier.citation• Zaborek P., Tomczyk P., Doligalski T., Customer Analysis And Firm Performance: Empirical Evidence From The Polish Insurance Market, paper accepted for presentation at 6th EMAC Regional Conference - Marketing Theory Challenges in Emerging Markets hosted by the WU Vienna, Austria, 16-18 September, 2015pl_PL
dc.identifier.urihttps://open.icm.edu.pl/handle/123456789/8273
dc.language.isoenpl_PL
dc.rightsDozwolony użytek
dc.subjectPolandpl_PL
dc.subjectinsurance industrypl_PL
dc.subjectfinancial performancepl_PL
dc.subjectcustomer lifetime valuepl_PL
dc.subjectcustomer researchpl_PL
dc.subjectcustomer analysispl_PL
dc.titleCustomer Analysis And Firm Performance: Empirical Evidence From The Polish Insurance Marketpl_PL
dc.typeconferencePaperpl_PL
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