The Impact of the Digital World on Management and Marketing
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dc.contributor.author | Mazurek, Grzegorz | |
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dc.contributor.author | Tkaczyk, Jolanta | |
dc.contributor.author | Kaplan, Andreas M. | |
dc.contributor.author | Kurasiński, Artur | |
dc.contributor.author | Blasiak, Kevin | |
dc.contributor.author | Frąckiewicz, Ewa | |
dc.contributor.author | Małagocka, Karolina | |
dc.contributor.author | Mielcarz, Paweł | |
dc.contributor.author | Osiichuk, Dmytro | |
dc.contributor.author | Wnuczak, Paweł | |
dc.contributor.author | Prystupa, Kaja | |
dc.contributor.author | Starostka, Justyna | |
dc.contributor.author | Constantinescu, Mihaela | |
dc.contributor.author | Mróz, Bogdan | |
dc.contributor.author | Plata-Alf, Dagmara | |
dc.contributor.author | Przegalińska, Aleksandra K. | |
dc.contributor.author | Zembik, Marta | |
dc.contributor.author | Hajduk, Grzegorz | |
dc.contributor.author | Mróz-Gorgoń, Barbara | |
dc.contributor.author | Szymański, Grzegorz | |
dc.contributor.author | Ratajczyk, Monika | |
dc.contributor.author | Redondo Hernandez, Wendy | |
dc.contributor.author | Tomczyk, Przemysław | |
dc.contributor.author | Sobocińska, Magdalena | |
dc.contributor.author | Górska, Anna | |
dc.contributor.author | Kall, Jacek | |
dc.contributor.author | Kaufmann, Hans Ruediger | |
dc.contributor.author | Manarioti, Agapi | |
dc.contributor.author | Przybylska, Wiktoria | |
dc.contributor.author | Kowalczuk, Jessica | |
dc.contributor.author | Kucia, Michał | |
dc.contributor.author | Mącik, Radosław | |
dc.contributor.author | Wolny, Robert | |
dc.date.accessioned | 2016-08-31T06:39:35Z | |
dc.date.available | 2016-08-31T06:39:35Z | |
dc.date.issued | 2016-10-01 | |
dc.description.abstract | The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters. | en |
dc.description.eperson | Anna Goryńska | |
dc.description.sponsorship | FSS, Norway Grants, EEA Grants | pl_PL |
dc.identifier.citation | Mazurek, G. i Tkaczyk, J. (red.), The Impact of the Digital World on Management and Marketing | pl_PL |
dc.identifier.issn | 978-8389437-66-2 | |
dc.identifier.uri | https://open.icm.edu.pl/handle/123456789/10248 | |
dc.language.iso | en | pl_PL |
dc.publisher | Poltext | pl_PL |
dc.rights | Uznanie autorstwa-Na tych samych warunkach 3.0 Polska | |
dc.rights.uri | http://creativecommons.org/licenses/by-sa/3.0/pl/ | |
dc.subject | digital world | en |
dc.subject | management | en |
dc.subject | marketing | en |
dc.title | The Impact of the Digital World on Management and Marketing | en |
dc.type | book | pl_PL |
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