Świat kreskówek i świat programów informacyjnych – w poszukiwaniu podobieństw przekazu telewizyjnego
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2011
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Wydawnictwo Uniwersytetu Warmińsko-Mazurskiego w Olsztynie
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Abstract
Specialists in the subject hold a common view that television teaches egocentrism, passiveness and consumptive attitudes to young children and that it spreads antisocial patterns of behaviour in them. Negative attitudes that predispose to unfriendly behaviours towards others are deemed anti-social. This group includes verbal and behavioural aggression, mental and physical abuse, as well as acts of vandalism and robbery. The viewers, including also – or perhaps mostly – children, may be prone to violence when watching TV spots, films, intervention programmes or even cartoons. The strength of TV influence may be explained by the peculiarity of TV messages. Those messages are: one-directional, common (with a wide scope of influence), characterised by the irreversibility of events, domination of the image over the word and a huge density of information in time. As it has been properly noted by Karl Popper, that television “offers” brutal behaviours to young viewers and introduces them to the situations that were not familiar to them before. However, it is not only children but also adults who are subjected to that influence. The author attempts to find the answer to what is common in the messages directed towards adults and the youngest viewers.
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Golińska-Konecko M., Świat kreskówek i świat programów informacyjnych – w poszukiwaniu podobieństw przekazu telewizyjnego, „Media, Kultura, Komunikacja Społeczna: zeszyty naukowe Instytutu Dziennikarstwa i Komunikacji Społecznej UWM” 2011, nr 7, s. 134-152.