Business culture of corporate giant – a case study of Google company

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dc.contributor.authorBeltrán, Hugo Cárcel
dc.contributor.authorGulc, Aleksandra
dc.contributor.organizationUniversity of Valencia, Faculty of Economics, Spainen
dc.contributor.organizationBialystok University of Technology, Faculty of Engineering Management, Polanden
dc.date.accessioned2021-10-20T14:40:58Z
dc.date.available2021-10-20T14:40:58Z
dc.date.issued2021
dc.description.abstractThe objective of the article is to analyse the corporate and business culture of the multinational enterprise on the basis of case study of Google company. The article is mainly focused on the key aspects such as the motivation of the employees or the incentive system developed. Other important issues for the company will also be addressed, such as the role of creativity and innovation. The article reveals the key success factors of the international giant – Google company.en
dc.identifier.citationH.C. Beltrán, A. Gulc, Business culture of corporate giant – a case study of Google company, Akademia Zarządzania 2021, 5(1), s. 167-176en
dc.identifier.issn2544-512X
dc.identifier.urihttps://open.icm.edu.pl/handle/123456789/20486
dc.language.isoen
dc.publisherWydział Inżynierii Zarządzania Politechniki Białostockiejen
dc.rightsDozwolony użytek*
dc.subjectmotivationen
dc.subjecthuman resourcesen
dc.subjectinnovationen
dc.subjecttechnologyen
dc.titleBusiness culture of corporate giant – a case study of Google companyen
dc.typearticleen
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